Media Play/Suncoast/Sam Goody all have the problem of being grossly overpriced. I'm surprised it took this long. I've been saying it since the mid 90s. Once Best Buy expanded their dvd section to include more anime and sci-fi I let my Replay membership lapse. If I can get Dr. Who and anime for 1/3 off at Best Buy and earn Reward Zone certicficates I will. MP/S/SG tried to sell stuff at the SRP for far too long. I think the internet stores is what finally did them in. Online specials can reduce dvds to about 50% of SPR or even 70% in the case of ADV and Rightstuf's sales.