Eh. My arguement, as you may recall, wasn't solely around iTunes, although that's a big part of it, but in the marketing of the iPod and the way Apple has branded it onto the conciousness of America. It's like the Kleenex of tissues, a noun that has become largely synonymous with the group. I think MS is still going to have to go a long way to get in on this market. But that's just my two cents.