The article misses the point that the hybrid Hondas are quite a bit less fuel efficient than the Prius. If someone is going to buy a car solely on efficiency, they're going to buy the Prius, hands down. The article also misses that the Honda Insight was even weirder-looking than the Prius.

Now, the Honda Insight was even better than the Prius on the efficiency front, but Honda stopped making them a year ago. Honda never threw their production and advertising weight behind the Insight, and never had any sitting around dealerships to show off, which probably explains why the Prius whomped the Insight as the prime hybrid choice. I probably would have purchased an Insight if I ever could have found one to test drive, I couldn't find one to save my life. And there's no way I'm going to buy a car I can't test drive.